BIELKE
KÄSTEL
helena@helenabielke.se
jenny@drycp.se
A creative partnership between two senior art directors—united by a shared vision, complementary skills, and a deep understanding of how brands capture attention.
With roots in both design and advertising, we bring a broad brand perspective to every project—from concept to execution, across all channel.
Our work blends clarity, craft, and compelling storytelling—designed to resonate, with a focus on fashion, beauty, interiors, and lifestyle.
HELENA BIELKE
JENNY KÄSTEL TAVASSOLI
Creative/Art Directors
Based in Stockholm. Working Globally.
Our Services
BRAND CREATION
VISUAL IDENTITY
PACKAGING DESIGN
CREATIVE STRATEGY
CAMPAIGNS
BRAND CONCEPTS
PRINT/FILM PRODUCTION DIGITAL CONCEPTS
SOME CONTENT
AI CURATION
“Where design meets direction—
and brands go from forgettable to unforgettable.
Made for every platform, with taste and intention.”
Selected client List
ADIDAS
APOTEKET
BROTHERS
CLOSED
DIOME – PLANT MEDICINE
DRY STUDIOS
DRY COSTUME
DANIEL WELLINGTON
GANT MAN & WOMAN
GANT KIDS
GANT HOME
GANT FRAGRANCE
GANT BY MICHAEL BASTIAN
H&M WOMAN
H&M MOVE
H&M BEAUTY
IKEA
LEXINGTON COMPANY
LÄNNA MÖBLER
MON|SUN – BODY CARE
NO SOCIETY – BODY CARE
NORDISKA GALLERIET
NORVEGR – LUXURY DUVETS
PERNOD RICARD
PLANTHEQUE – SKINCARE
SKINCITY SKINCARE
STAND STUDIO
STADIUM
RESTERÖDS
ÅHLÉNS
Seeding Program for one-to-one Ambassadors
Adidas
Seasonal Campaigns, Packaging, Imagery sub brands, Films, Labels, PR-kit
Gant
Graphic Concept, Colorsetting, styling and installation SDW25
Nordiska Galleriet
Packaging Design, Fragrance,
Brand Images
H&M Beauty
Brand Images and Video Seasonal campaigns Home & Fashion, Visual Identity, Packaging, Labels
Lexington
Packaging
IKEA
Visual Identity, Packaging, Imagery, Labels
Closed
Lookbook Imagery
H&M Move
We are driven by curiosity and passion, continually adapting to evolving customer needs. Our innovative and flexible approach, backed by extensive experience, ensures we deliver the best possible solutions. When you partner with us, you will experience our genuine commitment to personal collaboration and the success of your assignment.
Our values serve to guide and unite us. They are the foundation of our culture, embedded in every action we take and every solution we create — always with a strong business mindset.
Leveraging senior expertise, we collaborate closely with clients to maximize efficiency and results. We believe that transparency and a streamlined way of working are key to achieving lasting success.
“Every brand touchpoint becomes an opportunity to create impact—with strong narratives, visual sharpness, and ideas built to move across screens, cultures, and moments.”